Use the example business plan

On the Startups page you'll find a card marked EXAMPLE. It's Cuttles' own business plan, written in Cuttles, with placeholder names, address and some placeholder figures.

Use it to see what "done" looks like:

• a full pitch with every field filled in,
• all 13 plan sections, including SWOT, personas and competitors,
• a 3-year budget with charts in the Financials section,
• a team page.

You can also see it without logging in: the public plan link and the example PDF.

Example or template?

The example plan is for reading. It isn't a template for your industry. If you want a plan you can copy and edit, use Templates. Each template is a complete plan for one industry (for example a coffee shop or a daycare) that becomes your own startup. See Start from an industry template.