Startup Academy

Learn how to start a business, how to attract investors and how to turn your idea into a profitable reality step by step. No matter which stage you’re in, from idea to growth, our academy is here to move you to the next level. We’ve divided our academy into startup stages to help you find exactly the courses you need at right now.

💡 Idea Stage Courses

In our Idea courses you can get training on how to find, formulate and validate a startup idea.

Do you have what it takes to be an entrepreneur?

Have you ever asked yourself the question: What does it take to be an entrepreneur? We have! So in this course, we will show you five traits that every successful entrepreneur needs. You will learn why they are so important if you want your startup to succeed. You'll also get 12 tips you can use to work up those skills, even if they aren't really in your nature.

How to validate your idea

In this course, we'll walk you through an idea validation process. 
You will learn why it's so important to validate your idea before you start building your solution. Get a step-by-step guide to one of our favorite validation processes and a bunch of useful tools that will help you get smarter on your idea.

5 ways to bootstrap your business

In this course you will learn how to bootstrap your startup. We’ll catch you up on what bootstrapping is and give you the reasons why you should (or should not) go ahead and do that.You will learn five ways that will help you scrape together the money you need to run your business. At least for a while.

How to start a business from scratch - 32 steps from idea to growth

This is a full walk-through of how to start, build and grow a startup. If you are dreaming of building your own business, this is a good place to start. Start from the top or browse through. How you go about it is up to you! We'll show you all the steps - you'll do the walking.

🏗 Building Stage Courses

The Building courses helps you turn a good idea into a great business idea by guiding you through tasks such as writing your business plan, pitch your idea and getting seed capital.

How to write a startup business plan

In this course you will learn exactly what goes in your business plan. We will take you through all the steps and show you what to be aware of when crafting the plan. You’ll learn why your business plan isn’t just a piece of paper you show investors, but the very DNA of your company. Crafting a business plan doesn’t have to be an exhausting task. We will show you how to make it shorter, sharper and more precise and get you ready to impress investors as well as your team.

Partnering up! Find a co-founder for your startup

In this course you will learn why you need a co-founder for your startup, even if you think you don’t. You will get five main reasons for finding a co-founder and learn exactly what to look for when you are deciding who to invite to your inner startup circle. We will also show you some of the best places to look for co-founders.

How to get seed capital (and avoid early startup death)

In this course, we'll give you the basics on seed capital. You will learn what to be aware of before you go looking for early stage money. We will give you the most common places to look for seed capital and tell you how to reach out to investors at.

How to create a startup pitch that gets you funded

Some years ago a young founder travelled to Silicon Valley to pitch her business idea for the very first time. While the feedback on her first ever pitch was positive, she didn’t leave with money in her bank account. Since that day she worked tirelessly to improve her pitch to attract investors. Throughout the next year, she pitched more times than she could count, each time with the same result. Critical questions, a few positive reinforcement - but always rejections. Luckily, she kept believing that eventually she would get there. In this course we will take you on a trip to teach you what it takes to do a pitch that gets you funded.

📝 Prelaunch Stage Courses

Our Prelaunch courses dive deep into creating awareness, stirring conversation and prepping your product, team and business to go to market.

Building a kick-ass prelaunch strategy

In this course we'll go through all the steps of a building a great pre-launch strategy. You will learn why prepping your potential customers is so crucial to the success of your startup, how to spark conversation, pre-build relationships and make launch day the blast it deserves to be.

Want a great launch? Set up key metrics

This course it packed with important stuff. At first glance, it may seem long, but keep reading and you will learn how to measure the pants off of your product or startup launch. We'll introduce you to your new best friend, Data, and show you how to open the gates to the World of Understanding. What's not to like?

🚀 Launch Stage Courses

In the Launch courses you will find all the guides you need to launch your new product or service and how to handle whatever may come on the other side of the launch.

You are ready. Now launch!

Launching a product isn't just just pressing a button. In this course we'll walk you through building a launch strategy that will do your product (and you) justice. You will learn how to manage your launch, what to put in your launch strategy, how to measure your performance and what to do in the days after you've launched your product.

How to pivot your startup

In this course, you'll learn how to pivot in your startup and why it's always a good idea to experiment with growth. Oh, and we'll share lots of great examples and pivot stories from the startup world with you. You better start reading!

🌱 Growth Stage Courses

And in our Growth courses you can get smarter on how to turn your startup into a scaleup – and beyond.

Hiring for skills will kill your startup

When your startup starts to grow, you will need more hands. And we're betting you're kind of excited about that. In this course you will learn what to look for when hiring people to join your team. We'll tell you what to be aware of before you hire and teach you the six most important things to look for in your new, brilliant teammates.

Knowing when to scale your startup

Taking this course will teach you how to spot if your early-stage startup is ready to scale. You'll learn that there's two sides to scaling and that it's not just about getting more customers. And we'll give you some handy signs to look for, when deciding if now is the right time.