The Startup with The Gaming Community

Lucas Slemming is the founder and creator of the creative gaming-collective Spekter Clan. At 15, Lucas ran a Minecraft server, which quickly evolved into a community of 75-100 people. Being a community-facilitator turned his crank, and the young man knew that his life-calling was to create something that people could take part in and enjoy. Fast forward four years and Spekter Clan became a reality.

February 15, 2021 ยท Jacques Nรธrbo

Spekter Clan is not an ordinary startup business, far from it. It's also a team and a family. The group consists of 23 fiery souls of professional Esport athletes, content creators, freelancers, and volunteers, all in the pursuit of building something spectacular. They compete professionally in Fortnite and strives to provide superior entertainment and develop a globally recognized lifestyle brand emerging from the world of gaming.

But how, you may ask? ๐Ÿง

The Esport industry is booming and has long surpassed the $1 billion mark in yearly revenue. As the fastest-growing spectator sport in the world, the opportunities in this sphere are endless. Across the gaming market, engagement trickles into revenue. A customer is not only a customer. It's a fan. This exciting dynamic makes the gaming-world rather unique because the bond between customer and company transcends the way we usually consider a B2C relationship. Spekter Clan sells merchandise, but their core product is, in fact, themselves. They are an entertainment engine that monetizes 'eyeballs.'

The thin walls of the internet 

By providing their audience with a transparent and genuine view into the organization's soul through original content, it makes the audience feel like more than spectators โ€“ it makes them feel like family. It adds a new level to the concept of a community-driven business, and Esport teams have an opportunity to leverage what an entire generation is dreaming about: being independent and making a living off what is fun. The thin walls of the internet make it possible to utilize the fascination and deep connection with the audience as a growth tool. But with great powers come great responsibility. When you are selling a 'dream' and a 'lifestyle' to a primarily young crowd that grants you role model status, you simply have another degree of impact. In business, you'll always have a responsibility for your customers. Still, under normal circumstances, you don't directly influence how they think, speak, and what they represent in the world. But when customers consider you a superhero; it's another story.

As professional gamers, Spekter Clan is well aware of the role they play for their fanbase. For that reason, altruism is an embedded and significant part of the value proposition that they offer. They work towards being involved in multiple initiatives to raise funds to increase welfare all around the world. They have the vision to be the standard of excellence while inspiring millions of people by promoting positive values and helping people take actions towards a better and sustainable future. They are raising the bar in a fascinating industry that is still in its adolescence and teaching the young generation a valuable lesson: living a fun, meaningful, and engaging life while taking responsibility for yourself, and the world around you, are entirely attainable.

We are sure that great things lie ahead of the young company, and we are proud of having them on the 'Cuttles roster'. We can't wait to follow their progress and assist them on their Startup Journey. One thing is sure: we haven't heard the last of this young entourage.

๐Ÿ›ฃ To be continued!

What is E-sports? ๐Ÿ•น

Esport is short for electronic sports. As the name suggests, it's a form of competition where professional gamers compete in video games such as Fortnite, Dota, or Counterstrike. The experience is similar to watching a professional sporting event, except that instead of watching a physical event, spectators watch video gamers compete against each other in a virtual environment.

We have probably all heard our parents tell us that we shouldn't spend that much time playing video games because the efforts never could amount to anything: But that isn't true anymore.

In 2019 Esport market surpassed the $1 billion revenue mark, where a substantial amount is coming from big sponsors like Mountain Dew, Red Bull, T-Mobile, and Audi. The Dota 2 international cup in 2019 had a staggering prize pool of $34 million, with $15 million going to the winning five-person team ๐Ÿฅ‡

Esports traces its origins back to 1972 when a Space Invaders Championship yielded 10,000 participants. Fast forward to 1998, and the legendary Starcraft 2 tournament on PC boasted more than 50 million online viewers, 17 million of those coming from Twitch. The most-watched esports tournament final was that of the 2015 League of Legends World Championship that 36 million people tuned in. Esport has also become the fastest-growing spectator sport globally. Teams such as Team Liquid Fnatic, and Astralis have become multimillion-dollar franchises that compete in filled-out arenas worldwide.

๐Ÿ’ก
What is Esport?

Esport is short for electronic sports. As the name suggests, it's a form of competition where professional gamers compete in video games such as Fortnite, Dota, or Counterstrike. The experience is similar to watching a professional sporting event, except that instead of watching a physical event, spectators watch video gamers compete against each other in a virtual environment.

Spekter Clan
  • Website
  • Headquarters
     Ry, Denmark
  • Founded
    2018
  • Employees
    1 - 10
  • Industries
    Gaming
  • Stage
    Building
  • Funding situation
    Seed