Best Tools and Software for Startups to Build, Run and Grow a Business

💻 Web Apps · October 15, 2020 · Julie Navntoft

We love tools. Tools are awesome.

Luckily, there are so many great web apps out there that will help you optimize your work and make your startup journey faster, more powerful and way more fun. Like finding the right team members for your startup team, finding the best software can be tricky. It’s a jungle out there and there’s an overwhelming pool of things to choose from. But fear not! We’ve made a list of great software for startups and divided it into categories like productivity software, analytics tools and design platforms that are great to boost the work of entrepreneurs and startup teams.

Get ready to slap inefficiency in the face. You're welcome!

Best Productivity Tools for Startups and Small Businesses

To reach your goals, you must stay productive. Raising your own and your team’s productivity level is essential if you want to build and grow your startup into a truly great business. These productivity tools will help you get there:

Slack

Slack is a great communication tool for anyone wishing to ease online conversation inside and outside your team. Slack aims to remove the extensive use of email in and outside companies and speed up communication and work processes. You can use Slack for your team communication, for communicating with clients, customers and partners.

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Asana

Asana is undoubtedly one of the most popular project management tools out there, especially for startups. Using the platform, you can easily structure workflows, assign tasks and communicate with team members to make sure everything gets done in time. Using Asana in your team’s daily routine will optimize productivity for sure. And by the way, you can hunt for unicorns too 🦄

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Trello

Trello makes organizing fun. That’s why it has become a favorite tool for many, solo entrepreneurs through smaller teams. You can structure and prioritize tasks on Trello boards, assign work, add deadlines and make comments.

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Notion

Notion is the app you’re looking for, if you want a platform to organize everything you do. Notion is a user-friendly workspace, packed with useful tools to help you organize, schedule and collaborate with your team. You can build extensive workflows or keep it simple. In any case, they have already created a bunch of templates to inspire and make your organizing easy. It’s not your usual project management tool, though. Notion is a documentation tool too. You can structure, manage and keep track of everything you do, from tasks and schedules to marketing plans, design guides, contracts and more.

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Pipefy

Pipefy is a no-code platform that’ll help you easily digitalize and optimize your work processes. Using Pipefy enables your team to automate workflows, run projects and manage day-to-day tasks. With Pipefy, non-technical teams get access to a state-of-the-art productivity tool without the hassle of a technical setup.

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Cuttles

Cuttles is a startup planning tool that you can use to level up your own and your team’s productivity in those critical early stages of your startup journey. Expect for doing your business plan, you can create budgets, do your pitch and build a roadmap so you always have a clear overview of the milestones ahead.

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Best Tools for Web Development, Frontend Development and Backend Development

If you’re building a startup, chances are you will need to develop something techy. A website, an app, a game. There are a ton of helpful development tools you can use, depending on what you are building. No matter if you’re a professional programmer, a spare-time coder or have no idea what we’re talking about, we think these tools for developing can help:

Github

Github is the go-to platform for developers to keep track of development projects, manage and review code and build products. Use it to do collaborative coding, manage and optimize code, store different versions and work with your team to make better products.

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Bootstrap

Bootstrap is the go-to choice if you’re looking for an open source toolkit for your frontend development. With Bootstrap you can quickly prototype ideas or build your entire app using HTML, CSS and JS. Get access to CSS- and Javascript design templates, jQuery plugins and much more.

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Firebase

Firebase is a comprehensive app development platform. It is built on Google infrastructure and has all the tools you need to build apps fast in collaboration with your team members. apps with things like cloud storage, hosting, authentication and a real-time database. And improve your app’s quality by utilizing Firebase’s analytics tools, performance monitoring and test lab.

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Leadpages

For non-developers, Leadpages is a great tool for building landing pages, creating pop-ups, doing alert bars and more. They’ve built a ton of templates that you can use to reach out to your audience and gather leads. Best of all? You can filter the templates by conversion rates and choose the ones that’s proven to generate most conversions.

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Instapage

On Instapage, you can easily set up personalized landing pages that’ll grow your conversions in no time. You can A/B test, set up heat maps and analyze performance to optimize conversion rates. Instapage makes it simple to set up post-click landing pages, connect ad campaigns and collaborate with your team.

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Zapier

Zapier is a highly praised tool for integrating and automating workflows between the web apps you use for work. Zapier covers more than 2.000 apps that you can easily set up to work together, saving you both effort and hours in your daily work.

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Great A/B Testing Tools

Testing, testing, 1,2,3. To build a website, a product and a business that works, you have to get to know your customers. You must learn their likes and dislikes, track what they react to and understand what they need. One way to explore what makes your potential customers tick is to do A/B testing. Here are some of our favorite testing tools:

Hotjar

With Hotjar you can get feedback directly from your visitors, track customer satisfaction, user behaviour and much more - All in all an amazing tool for getting to know your audience.

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UserTesting

Target, engage, discover and share - simple!
With UserTesting you can see, hear and talk to your visitors and create costumer-centric experiences.

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Smartlook

With Smartlook you can record visitors on your websites and apps and get the most important information from the recordings in no time. You can also create funnels and see funnel statistics which will provide you with further insight.

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Optimizely

Optimizely Web Experimentation is an easy and powerful way to run experiments across your website. Your whole team can collaborate in one place and with the easy to use editor.

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CrazyEgg

Analyze your website and see your costumers journey through snapshots, heatmaps and recordings. Make data-based decisions and improve what's working and fix what isn't.

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The Top Data Analytics Tools for Businesses

Data is the best friend you’ll ever have in your startup. Understanding your audience is crucial. So you need to collect data in a structured way and you need to analyze that data continuously and excessively. Here are some of the very best data analytics tools for you:

Retool

Retool is a powerful tool that collects all the best features and building blocks for you to build your own internal tools. With this platform, you don't need anything else. Set up costumized dashboards to visualize your business internally. Connect with your payment systems, analytics tools and anything else you can think of. For businesses with in-house development skills, Retool is going to be your next favorite.

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Google Analytics

Get to know your customers in detail with Google Analytics. From demographics and traffic sources to online behavior and needs. Google Analytics also offers free courses. So even if you have zero knowledge and skills in data collection, data analysis, customers, links or website traffic, you can become a Google Analytics expert. Google Analytics is one of the most powerful tools to access, organize, and visualize your data.

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Tableau

Do you sometimes struggle to keep track of your data? Tableau is a business intelligence software that helps you understand your data with fast analytics, smart dashboards and a user friendly system.

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Google Search Console

Google Search Console is Google’s free SEO tool. Measure your site’s search traffic and performance and fix issues to make your site shine bright like a diamond on Google.
Through the different analytics dashboards you can see which subjects bring people to your site, look into clicks, impressions and see where your sites are ranked. If your site has technical issues that can affect SEO, GSC will identify the problem, send you a notification, show you the affected URL’s and help you fix the obstacles.

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SimilarWeb

SimilarWeb makes your whole team smarter. In the fields of Digital Marketing, Research and Sales, this tool is great for gathering intelligence, benchmark against competition, identify market trends and understand customers. And if you’re looking for investment, they have a whole segment for investor intelligence too.

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Useful Tools  for Conversion Rate Optimization

It’s all about turning potential customers into actual customers. In a fancy word, you need conversions. Optimizing and raising conversion rates is one of the single most important tasks and challenges you’ll face. How can you get more people to become customers? These conversion rate optimization tools can definitely help:

Inspectlet

Stop guessing what your users want. Inspectlet lets you look over their shoulder instead. You can watch sessions to see what visitors are looking for, A/B test your conversion funnels, analyze and optimize performance and much more.

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EyeQuant

Make smarter design decisions and optimize conversion on everything from your website to your email campaigns or even your app! EyeQuant works with a team of neuroscientists who are experts in visual stimuli.

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SessionCam

SessionCam records your visitors’ journey on your site, and with the use of clever algorithms, it tells you what sessions to watch. They also have an expert team ready to give you the best advice.

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Decibel Insight

Decibel is a great platform for analyzing and optimizing customer experience on your website. A high conversion rate from your website requires the right experience. Decibel makes it simple to find out what works on your site and how to improve experience and conversion across all your digital channels.

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Reactflow

With Reactflow you can analyze website traffic, identify distractions and produce outstanding flows on your website. The web app identifies visual and logical reasons why visitors aren’t converting from your site. From there, you can use the data to optimize the website experience, increase conversion rates and grow your ROI.

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The Best Online Survey Tools

The best way to learn what people think is to ask. No matter if you’re still building your product or it’s already on the market, it’s important to know what your (future) customers think. What do they like? What don’t they like? How can you improve customer experience? All of these questions are important. By sending out forms and surveys, you can get first-hand knowledge from your audience. Here are some great tools for it:

Typeform

Typeform is a modern, user-friendly way to engage your audience. Set up conversational forms, surveys and tests, collect data and use everything to build and improve products that make customers fall in love.

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SurveyMonkey

This all-time favorite survey tool for business owners, students and everyone else looking to get smarter is a safe bet for doing surveys. Set up questions, choose different reply forms, send out surveys and analyze your answers. If you want to know what goes on in your customers’ heads, SurveyMonkey is what you need.

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GoogleForms

Google’s version of a survey tool you can use to learn more about your customers. Set up surveys, set up questions from different options, personalize your forms and start collecting your answers. Google organizes your data in charts and tables and lets you analyze your survey results.

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AskYourTargetMarket

AYTM is a great tool for researching your target market. Determining the quality of survey replies can be difficult. Can you be sure your mom is being honest? And that your friends didn’t reply 10 times in a row? No, right? That’s why AYTM have set up their own proprietary consumer panels for you to send your surveys to, strengthening the validity of market research data.

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SurveyPal

SurveyPal is great for building engaging feedback processes that heightens customer experience, builds loyalty and helps you make better products and solutions for your users. You can set up and manage feedback channels and integrate surveys with your existing business systems.

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Top Marketing Software and Tools to Build Growth

If no one knows that your life-changing product exists, it won’t change any lives. That’s why marketing is so important. In fact, your business won’t get very far without well-planned, engaging marketing efforts. Maybe that’s why there are so much marketing software to choose from. We’ve gathered the best marketing tools for you, so you can start creating some buzz:

Buffer

Buffer makes planning your social media activities simple. You can collaborate with your team to plan, publish, engage and analyze campaigns, posts and stories across your social media channels.

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Google Workspace

Connect, create, control and access everything you can think of with G-Suite. Share scedules, create video conferences and communicate within your team. Collaboration and productivity have never been easier.

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Hubspot

Hubspot is a marketing, sales, and service software you can use to grow your business. The platform is by far one of the most popular tools to build and grow startups into successful businesses. And for good reason. There’s not much you can’t do in Hubspot. Set up and manage websites, landing pages and blogs. Optimize SEO, post on social media, manage costumer service through email and chat or use the CRM system to optimize sales efforts. Oh, and no matter if you’re a newbie or a pro, you can learn valuable lessons from their extensive, free academy.

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SEMrush

If you want to optimize your website’s visibility and and create engaging content for users, SEMrush is what you need! The software is designed for marketing managers in businesses of all sizes. The all-inclusive suite has everything you need, from SEO, Advertising and Social Media Management to Content, Competitive Research and Reporting & Management.

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Great Tools for Doing Market Research

 

Crunchbase

Crunchbase is a genius platform for researching information about private and public businesses. You can find information about investment and funding, founders and management. You can also research news, industry trends and find out more about mergers and acquisitions made between companies.

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Surveypal

SurveyPal is great for building engaging feedback processes that heightens customer experience, builds loyalty and helps you make better products and solutions for your users. You can set up and manage feedback channels and integrate surveys with your existing business systems.

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ContactOut

With ContactOut you can find personal emails and phone numbers. The tool is a Chrome extension that works on top of LinkedIn and helps you the right contact information for people you want to work with. You can organize contacts in folders and export lists to spreadsheets. ContactOut also lets you search their database of people looking to be found for jobs, partnership opportunities and more.

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Hunter

With Hunter you can easily find the right email addresses for the right people in the right organizations. Search for the company’s domain and watch as Hunter’s domain search lists names and email addresses found online. It’s never been easier to connect with the right people and grow your business.

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The Name App

Before you get too attached to that cool business name you came up with, use The Name App to search and see if it has available domains and usernames on all platforms.

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Collaboration and Communication Software for Businesses

No matter the size of your team, you’ll need to collaborate and communicate. Whether it be with team members, partners, investors or customers, you’ll want to ease the way you collaborate and communicate in-house and remotely. Here are a list of our favorite tools for collaboration and communication:

Zoom

Zoom is a great platform for online meetings, remote collaboration, video conferences and webinars. You can do video and audio calls, share your screen, do presentations and engage your audience in the chat or via polls. Zoom fans especially like the user-friendliness and high-quality video.

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Microsoft Teams

Teams is Microsoft’s take on a collaboration and communication tool, which can be used to host meetings, video calls and conferences and do real-time collaboration. Users can also share their screens, share files and send direct messages.

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Skype

With Skype you can host conferences, meetings and business calls without signing up and without downloading anything. Skype offers a variety of features to help you moderate calls and provide professional experiences, such as live subtitles and recording ability.

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Slack

Slack is a great communication tool for anyone wishing to ease online conversation inside and outside your team. Slack aims to remove the extensive use of email in and outside companies and speed up communication and work processes. You can use Slack for your team communication, for communicating with clients, customers and partners.

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Best Tools for Prototyping Ideas and Products

Before you go ahead and spend all your money on building a product, make a prototype. With a prototype, you can show people the idea of your product and have them test it, before you invest your last penny into building it. Here are the best tools for designing mockups and prototypes:

Moqups

Visualize your idea with this web application that makes it simple to design wireframes, prototypes and mockups of your ideas, concepts and products. Moqups helps you test and validate your idea on real people, so you get a chance to build it right the first time.

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Sketch

Sketch is one of the most popular design platforms out there, used by designers, small business owners and large corporate teams all over the world. Use Sketch to create beautiful designs and prototype your ideas to life.

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InVision

The InVision platform provides you with everything you need to create world-class user experiences. It’s packed with tools and features to ideate, design, prototype and manage product development and design.

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Adobe Xd

The Adobe Xd design platform enables you and your team to visualize your ideas as close to reality as possible. Create wireframes, impressive prototypes and animations and win people over by sharing your beautiful designs.

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Smartmockups

You don’t have to be a Photoshop genius to design prototypes. Smartmockups lets you build stunning mockups of websites and products directly in your browser. Create your own or dive into the platform’s extensive library of professional designs.

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Fluid UI

Fluid UI lets you visualize your vision in a matter of minutes. Start by mapping out your idea to get an overview. From there, do wireframing, create mockups or design your prototype. Fluid provides design kits, you can collaborate with your team and share your designs instantly.

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Best SEO Tools for Startups

Search Engine Optimization is the holy grail of inbound marketing. Growing your business organically increases your chances of building a profitable and successful business. SEO is all about optimizing your website and content to be found on Google without spending a huge amount of money on advertising. Here are the top SEO tools to get you going:

RankTrackr

Rank Ranger is an SEO and Marketing platform that helps track your keyword rankings. The platform identifies trends and events in your rankings so you can adjust your strategy. Set up advanced filters to collect data as you want and keep track of how you are doing compared to your competitors.

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Google Analytics

Get to know your customers in detail with Google Analytics. From demographics and traffic sources to online behavior and needs. Google Analytics also offers free courses. So even if you have zero knowledge and skills in data collection, data analysis, customers, links or website traffic, you can become a Google Analytics expert. Google Analytics is one of the most powerful tools to access, organize, and visualize your data.

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Hubspot

Hubspot is a marketing, sales, and service software you can use to grow your business. The platform is by far one of the most popular tools to build and grow startups into successful businesses. And for good reason. There’s not much you can’t do in Hubspot. Set up and manage websites, landing pages and blogs. Optimize SEO, post on social media, manage costumer service through email and chat or use the CRM system to optimize sales efforts. Oh, and no matter if you’re a newbie or a pro, you can learn valuable lessons from their extensive, free academy.

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Google Search Console

Google Search Console is Google’s free SEO tool. Measure your site’s search traffic and performance and fix issues to make your site shine bright like a diamond on Google.
Through the different analytics dashboards you can see which subjects bring people to your site, look into clicks, impressions and see where your sites are ranked. If your site has technical issues that can affect SEO, GSC will identify the problem, send you a notification, show you the affected URL’s and help you fix the obstacles.

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RankRanger

Rank Ranger is an SEO and marketing platform that helps track your keyword rankings. The platform identifies trends and events in your rankings so you can adjust your strategy. Set up advanced filters to collect data and keep track of your performance compared to your competitors. You can also integrate your account with Google Analytics for even more detailed tracking.

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Screaming Frog

Screaming Frog's SEO Spider is a SEO software that works on Windows, macOS and Ubuntu. SEO Spider is a website crawler that will help you instantly find broken links and analyze page titles. It also helps you find duplicated content and audit redirects. The software can identify partially duplicated page titles, descriptions, headings, etc.

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Moz

Moz helps you improve your online presence and optimize the way you do business. Among the most popular features is location data management, which helps to optimize performance in local searches. Moz also has automated duplicate deletion to eliminate confusion. The SEO platform also has a Review Management feature that lets you monitor and manage reviews directly from Moz.

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Ahrefs

Ahrefs is an all-in-one SEO tool, including free learning materials. You can optimize your website, analyze your competitors, track your progress and much more! The platform has a simple user interface. It’s developed for SEO’s, marketers, agencies, SMEs and enterprises. On their SEO blog and in their Academy, you can find tutorials, studies and opinion pieces. They have an SEO blog where entrepreneurs can find tutorials, guides, studies, opinion pieces and more.

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Raven

This all-in-one SEO platform is designed for agencies, freelancers and in-house marketers. The cloud-based software will help you manage link building, track keywords, research competitors and carry out backlink research. The platform offers most of the SEO features needed in a small or growing business as well as some social media marketing tools.

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SEMrush

If you want to optimize your website’s visibility and and create engaging content for users, SEMrush is what you need! The software is designed for marketing managers in businesses of all sizes. The all-inclusive suite has everything you need, from SEO, Advertising and Social Media Management to Content, Competitive Research and Reporting & Management.

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Ubersuggest

Ubersuggest is Neil Patel’s take on a SEO tool that helps you monitor your Google performance. On the platform, you get a clear overview of your domains, top performing pages, backlinks, and more. Ubersuggest is also a great tool for doing keyword research and analyze your competitors’ SEO efforts. It also provides you with huge lists of keyword and content suggestions, based on what’s working on Google right now.

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Payment System Software for Startups and Small Businesses

Can you feel it? We’re getting to the good stuff. Having a business, means making money. Hopefully. No matter what type of business you’re running, chances are you’ll need a tool to collect payments. Depending on your business and needs, these payment systems are worth a look:

Stripe

Whether you’re creating a subscription service, an on-demand marketplace, an e-commerce store, or a crowdfunding platform, Stripe’s APIs help you run your business.
Stripe is known for its developer tools, which allow business owners to integrate and customize their payment processes using various programming languages. The payment system makes it easy for your customers to become, well, customers, because it doesn’t redirect them away from your website for payments. The significant advantage of Stripe is its simplicity and customization options. The software allows you to control the look and feel of the entire payment process.

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Paypal

PayPal brought convenient digital payment into the world and its solution is preferred by many. Pay and take payment online and handle invoices digitally. Your customers can pay the way they prefer, whether you sell online, via email, physically or on the phone. The platform is easy to set up and customers don't need an account to make a payment. Businesses can quickly and easily get access to their money and manage cash flow, pay suppliers, send money to other PayPal users and make their own purchases.

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Quickbooks

QuickBooks is an accounting software package that also lets you handle business payments. It’s built for small and medium-sized businesses and offer on-premises bookkeeping features. Besides accepting payments, you can also manage invoices and payroll. This software is excellent for the everyday business owner, because it’s very simple to learn and use.

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Repay

Repay Solutions is a platform that enables businesses to receive, approve, and make B2B and B2C payouts smoothly. The innovative payment software is built on the newest technology and makes it simple to send and receive instant payments in any currency and at in-transaction exchange rates. The FinTech software offers bank-level data and transaction security, which ensures your data, and prevents your neighbors hacker kid from looking over your shoulder.

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FastSpring

FastSpring is a great solution for e-commerce and SaaS businesses. Create a smooth and seamless payment process for your customers and easily enable payments online or in your app. Make popup checkout for clients, personalize the shopping experience and much more. FastSpring prides itself on speedy and helpful customer support and states that they help increase your revenue by up to 30%. Who doesn't want that?

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Best Project Management Tools for Startups

Being an entrepreneur, means being a project manager. Throughout your startup journey, you’ll manage a ton of projects, from launching your business to improving products, hiring people, doing marketing and much more, everything is a project. Being a great project manager requires structure and overview. Here are the best project management tools to help you run your business:

Jira Software

Jira is a software development tool, built for every member of your team to collaborate. It contains functions for planning, tracking, releasing and reporting your work, and you can customize your workflow so it fits your team.

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Ayoa

Ayoa combines a mind mapping tool with task management features to improve idea sessions as well as planning on your team. For boosting creativity, upping productivity and turning ideas into amazing products, this platform is great.

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Notion

Notion is the app you’re looking for, if you want a platform to organize everything you do. Notion is a user-friendly workspace, packed with useful tools to help you organize, schedule and collaborate with your team. You can build extensive workflows or keep it simple. In any case, they have already created a bunch of templates to inspire and make your organizing easy. It’s not your usual project management tool, though. Notion is a documentation tool too. You can structure, manage and keep track of everything you do, from tasks and schedules to marketing plans, design guides, contracts and more.

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Cuttles

Cuttles is a startup planning tool and your best friend from the first time you have an idea until you have a launched and growing business. The platform guides you through all the steps of planning and presenting your startup and makes it simple, fun and more impactful than ever to start a business. You can do a professional and fully customized business plan, create budgets and forecasts, do your pitch and keep track of your progress and milestones in the roadmap feature. When you’re ready, share everything with investors and stakeholders in a professional and beautiful design that matches your own branding.

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Finance and Accounting Tools for Startups and Small Businesses

Doing finances and administrative chores can drag the motivation out of most fast-paced entrepreneurs. Luckily, there is a ton of great software around to help you manage your accounting and do your finances. Here are the top finance and accounting tools:

QuickBooks

QuickBooks is an accounting software package that also lets you handle business payments. It’s built for small and medium-sized businesses and offer on-premises bookkeeping features. Besides accepting payments, you can also manage invoices and payroll. This software is excellent for the everyday business owner, because it’s very simple to learn and use.

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Xero

Xero is online accounting software built for small businesses. Using Xero, you’ll get a clear, real-time overview of your cashflow. You can easily create and send invoices, handle inventory, pay bills and much more.

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FreshBooks

With FreshBooks you don't have to worry about spending hours getting everything right. The cloud service platform makes it simple for small businesses to handle all their accounting tasks. Easily create and send invoices, organize expenses, handle payments, create your reports and make sure your books are in balance.

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Tools for Web Hosting and Finding Domains

Your website needs a home and a name. That’s why web hosting and domain services exist. Here are some quality tools and services for web hosting and domains:

HostGator

You may not have thought of it, but your website takes up space somewhere. A good web hosting service stores your files securely and makes the website accessible to visitors. With HostGator you get a free domain, simple one-click installs, SSL certificates and more. They also guarantee 99,9% uptime.

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SiteGround

SiteGround is a web hosting platform developed to simplify your website management. Besides hosting, users get access to a ton of tools and services to help you build and manage your website.

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Google Domains

Find the perfect domain name, build a website with no coding skills, create a custom email for your domain, get in front of customers with Google Ads.

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The Best Design Tools for Entrepreneurs

These days, you don’t have to be a designer to design something. Luckily. While there’s no doubt a trained designer would do magic to your products, website and marketing material, in the game of bootstrapping, we must scrape together what we can. That’s where design software comes in. We’ve gathered a list of the best design tools for entrepreneurs with- or without design skills.

Moqups

Visualize your idea with this web application that makes it simple to design wireframes, prototypes and mockups of your ideas, concepts and products. Moqups helps you test and validate your idea on real people, so you get a chance to build it right the first time.

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Sketch

Sketch is one of the most popular design platforms out there, used by designers, small business owners and large corporate teams all over the world. Use Sketch to create beautiful designs and prototype your ideas to life.

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Unsplash

Unsplash offers a huge library of free beautiful stock photos you can download and use for design, website, marketing materials and more. If you’re looking for professionally snapped pictures, this is the place.

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Canva

Canva is an online design tool that enables and empowers anyone to do beautiful graphic design effortlessly. Their freemium plan gets you access to a huge library of designs and design tools, while the pro plans lets you do even more advanced design tasks. Canva has quickly become one of the world’s most loved design tools. Oh, and the Australian startup also has a pretty amazing unicorn story, if you’re looking to be inspired.

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Top Email Marketing Tools

To this day, emails are one of the most successful forms of marketing there is, measured on ROI. But sending emails takes time. You don’t just have to write them, personalize them, design them, send them to the right people and keep track of their performance. But you don’t have to do it alone. These are some of the best email management and automation systems on the market:

Sendgrid

Sendgrid is an email management system that simplifies your email infrastructure. The tool is highly focused on deliverability and provide you with delivery optimization tools, templates, template editor and real-time customizable analytics.

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Mailchimp

Mailchimp is so much more than an email automation system. Build landing pages, set up email campaigns, design beautiful content, automate your marketing efforts and analyze the performance of your activities. For years, Mailchimp has been the go-to service for leveling up your marketing.

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Mailjet

With Mailjet you can create, edit at send emails as a team. Marketers and developers can work together in real-time. The platform lets you analyze performance and give feedback to team members directly inside the email templates for faster iteration and optimization.

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Zapier

Zapier is a highly praised tool for integrating and automating workflows between the web apps you use for work. Zapier covers more than 2.000 apps that you can easily set up to work together, saving you both effort and hours in your daily work.

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G Suite

Connect, create, control and access everything you can think of with G-Suite. Share schedules, create video conferences and communicate within your team. Collaboration and productivity have never been easier.

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The Best Presentation Tools for Presenting Your Startup

As an entrepreneur, chances are you’ll do quite a lot of pitching. You need your idea to spread and to get people on board, whether it be your friends, team members, business partners, customers or investors. These presentation tools will help you create beautiful, professional and powerful presentations:

Prezi

Be on top of the presentation game. Create smooth, impressive and visually stunning presentations with Prezi. Now you never have to be nervous about pitching again!

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Slidebean

Want your presentations to be awesome and professional at the same time? Slidebean has more than a hundred presentation templates for small businesses and startups.

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Google Slides

With Google Slides you can collaborate with your team to create, edit and present professionally looking slideshows. By choosing from a ton of templates, you can quickly get started on your presentation, and Google’s auto save feature and revision story ensures you’ll never loose work again.

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Cuttles

Cuttles is a startup planning tool and your go-to software to plan and present your startup to investors and stakeholders everywhere. The platform guides you through all the steps of planning and presenting your startup and makes it simple, fun and more impactful than ever to start a business. You can do a professional and fully customized business plan, create budgets and forecasts, do your pitch and keep track of your progress and milestones in the roadmap feature. When you’re ready, share everything with investors and stakeholders in a professional and beautiful design that matches your own branding.

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TheOrg

You've probably heard it a bunch of times before. Your team is your greatest asset. The super stars and heroes you put on your team shape and determine your startup's success. So you should show them off. Not "just" because they are awesome, but because your stakeholders care. TheOrg is a great (and free) tool for presenting your team and increasing transparency both inside and outside your startup. 

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Great Social Media Management Tools

When we talk about tools that will help you build and grow your business, there’s no way around social media management tools. For most businesses, social media is a main source of attention, leads and income. You can use them to build an audience, spread awareness, convert leads and sell your product. But managing social media is a time-consuming task, and you’ll need help managing, tracking and analyzing your SoMe performance. These Social Media Management tools are what you’re looking for:

RecurPost

RecurPost allows you to automatically share your updates at the best time, saving you countless hours and increasing your social media engagement every week.

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Buffer

Buffer makes planning your social media activities simple. You can collaborate with your team to plan, publish, engage and analyze campaigns, posts and stories across your social media channels.

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Hubspot

Hubspot is a marketing, sales, and service software you can use to grow your business. The platform is by far one of the most popular tools to build and grow startups into successful businesses. And for good reason. There’s not much you can’t do in Hubspot. Set up and manage websites, landing pages and blogs. Optimize SEO, post on social media, manage costumer service through email and chat or use the CRM system to optimize sales efforts. Oh, and no matter if you’re a newbie or a pro, you can learn valuable lessons from their extensive, free academy.

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